How Sunstra went from zero to a solar brand that gets found.
A homeowner gets three solar quotes and signs with whoever answers first. We built the brand, the visibility and the follow-up that make Sunstra the one who does.
The challenge
Solar is a category with a reputation problem. Homeowners have been sold to hard and often badly, so trust is scarce and every quote is one of three. Sunstra was starting from nothing: no brand, no site, no search presence, and no system for working a quote after it was sent — which is precisely where most solar deals are lost, in the silence after the proposal.
What we did
Brand identity
Built the brand from zero — a solar company that reads as credible rather than as a hard sell, which in this category is the whole battle.
Website design
A site that turns curiosity into a quote request: savings clear, incentives explained, financing answered before it has to be asked.
SEO
Hundreds of first-page rankings across cost, incentive, panel and installer-near-me searches — the questions homeowners ask for months before they buy.
Lead systems
Instant response and structured follow-up on every quote, so a warm prospect never goes cold in silence.
The results
Metrics are actual client results.
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