Fix the foundation search engines actually judge you on.
Speed, crawlability, structure, and schema — the unglamorous engineering that decides whether your great content ever gets seen.
Who it's for
For sites that publish good content but don't rank, and larger sites where crawl budget, speed, and structure quietly cap performance. If your SEO feels stuck, the foundation is usually why.
What's included
- Speed & Core Web Vitals. Fast pages that both rank better and convert better.
- Crawlability & indexation. Making sure search engines can find and index what matters.
- Site architecture. Structure that spreads authority to the pages that need it.
- Structured data / schema. The markup that helps search and AI understand your pages.
Why it matters
Search engines can't rank what they can't crawl, and won't rank what's slow. Technical SEO is the multiplier on everything else — get it wrong and your best content underperforms; get it right and the whole site lifts at once.
Common questions
What is technical SEO?
The behind-the-scenes work — speed, structure, crawlability, schema — that lets your content actually rank.
How does site speed affect rankings?
Directly, as a ranking factor, and indirectly, because slow pages lose visitors before they convert.
What is schema markup?
Structured data that tells search engines and AI what a page is about — increasingly what gets you cited in answers.
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