Senior marketing leadership — without the full-time hire.
A seasoned marketing leader embedded in your team part-time, bringing the direction and accountability of a CMO at a fraction of the cost.
Who it's for
For companies that need senior marketing direction but aren't ready for a full-time executive — or whose team has hands but no leader setting the aim.
What's included
- Strategy & direction. Someone senior deciding what to do and what to stop.
- Team leadership & accountability. Your marketing team, actually led.
- Hiring & vendor oversight. Building the right team and managing the agencies.
- Board-level reporting. Marketing translated into the language leadership speaks.
Why it matters
A team without senior direction stays busy but rarely moves the number — there's no one deciding what to say no to. Fractional leadership gives you that judgment and accountability without a full-time salary, which is exactly what most growing companies need before they can justify a CMO.
Common questions
What does a fractional leader do?
Sets marketing direction, leads the team, holds it accountable to results, and reports to leadership — a CMO's job, part-time.
How is this different from consulting?
A consultant advises and leaves; a fractional leader owns the outcome and stays embedded in your team.
How much time do we get?
As much as the role needs — scaled to your stage, from a few days a month to most of a week.
Related services
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