Law firm marketing that wins the search and books the consultation.
One team running SEO, Google Ads, Meta ads, AI search, web and brand as a single engine — aimed at one number: a booked consultation.
Where legal & law firms growth leaks.
The playbook changes by sector. The discipline does not. Here is what we usually find first.
- Clients search at the worst moment of their year, and hire the first firm that looks credible and answers.
- You are invisible for the practice-area searches that matter and visible only for your own name.
- The enquiry arrives, intake takes a day to respond, and the case goes to the firm that answered in ten minutes.
Every channel your clients use. Run as one engine.
Most agencies sell you one channel and blame the others. We run all of them against the same target, so nothing gets credit it did not earn — and nothing gets missed.
SEO
Legal SEO built one practice area at a time — estate planning, probate, asset protection, personal injury — each with its own ranked page, in every city you serve.
See how we do it →Local SEO
Local SEO and Google Business Profile work that wins the map pack for attorney near me in every market, backed by reviews.
See how we do it →Google Ads
Google Ads and Local Services Ads for attorneys, managed to cost per signed case in some of the most expensive keywords on the internet.
See how we do it →Meta Ads
Meta ads for practice areas where clients are not yet searching but the need already exists — estate planning being the clearest example.
See how we do it →AI Search (GEO)
AI search optimisation so your firm is what AI recommends when someone asks which attorney handles their situation.
See how we do it →Website & CRO
A site that converts anxiety into a consultation: clear process, real attorneys, and a booking path that takes one click.
See how we do it →Email & SMS
Email and SMS follow-up so no consultation request goes cold while intake is in court.
See how we do it →Brand
A brand that signals authority and approachability at once — the two things a frightened client is weighing.
See how we do it →AI Systems
AI systems for intake triage and instant response, so you are the firm that answers first.
See how we do it →Proof, not promises.
We have already done this in legal & law firms.
Questions we get asked.
Legal keywords are brutally expensive. Is Google Ads still worth it?
Only if you know what a signed case is worth and manage to that number. Firms lose money on legal PPC by bidding on volume instead of intent. Run it with discipline and it works; run it loosely and it is the fastest way to burn a budget.
How important is Local Services Ads for attorneys?
Very. LSAs sit above everything, are priced per lead rather than per click, and carry a Google Screened badge. For most firms they belong in the mix before traditional PPC.
What actually moves the needle for a law firm?
Speed of response, more than anything else. You can win the search and still lose the client if intake takes a day. We build the visibility and the follow-up together, because one without the other is wasted.
Find out where your growth is leaking.
Enter your details and a senior strategist audits your legal & law firms growth — search visibility, paid presence, site performance, funnel leaks. We send it over within two business days. No call required, and you keep it either way.
Get your free growth audit →