Hospitality marketing that wins the direct booking back from the OTAs.
One team running SEO, Google Ads, Meta ads, AI search, web and brand as a single engine — aimed at one number: a direct booking.
Where hospitality & travel growth leaks.
The playbook changes by sector. The discipline does not. Here is what we usually find first.
- Every booking arrives through an OTA and leaves 15-25% of the revenue behind.
- Guests find you through someone else's brand, so you never own the relationship.
- The best rooms sell themselves and the rest sit empty, because nothing is being marketed.
Every channel your guests use. Run as one engine.
Most agencies sell you one channel and blame the others. We run all of them against the same target, so nothing gets credit it did not earn — and nothing gets missed.
SEO
SEO on destination, experience and hotel-in-location searches — the queries where the OTA is currently taking your customer.
See how we do it →Local SEO
Local SEO and Google Business Profile so the map recommends you, with the review engine that keeps you there.
See how we do it →Google Ads
Google Ads and Hotel Ads to intercept your own brand searches before an OTA bids on them and charges you commission for a guest you already had.
See how we do it →Meta Ads
Meta ads on Facebook and Instagram, where travel is inherently visual and inspiration still drives booking.
See how we do it →AI Search (GEO)
AI search optimisation so you are recommended when a traveller asks AI where to stay.
See how we do it →Website & CRO
A direct booking engine that is genuinely easier than the OTA — otherwise the commission is deserved.
See how we do it →Email & SMS
Email and SMS that turn a first stay into a repeat one, which is the only booking with no acquisition cost.
See how we do it →Brand
A brand people seek out by name, which is the only permanent defence against commission.
See how we do it →AI Systems
AI systems for enquiries, concierge and upsell that run at three in the morning.
See how we do it →Questions we get asked.
How do we reduce OTA commission?
By owning your brand search and making direct booking easier than the alternative. Most properties lose direct bookings not to price but to friction on their own site.
Should we bid on our own hotel name?
Usually yes, because if you do not, an OTA will — and you will pay them commission for a guest who was already looking for you by name.
Does social media actually drive bookings?
For travel, more than most sectors. It rarely closes the booking directly, but it creates the intent that a search later captures.
Find out where your growth is leaking.
Enter your details and a senior strategist audits your hospitality & travel growth — search visibility, paid presence, site performance, funnel leaks. We send it over within two business days. No call required, and you keep it either way.
Get your free growth audit →