Education marketing that fills the intake, not the enquiry list.
One team running SEO, Google Ads, Meta ads, AI search, web and brand as a single engine — aimed at one number: an enrolment.
Where education & training growth leaks.
The playbook changes by sector. The discipline does not. Here is what we usually find first.
- Enquiries arrive and enrolments do not, because nothing happens between the two.
- Intake is seasonal and marketing is not, so you spend hardest when nobody is deciding.
- Parents and students search different things, and your site only speaks to one of them.
Every channel your students and parents use. Run as one engine.
Most agencies sell you one channel and blame the others. We run all of them against the same target, so nothing gets credit it did not earn — and nothing gets missed.
SEO
SEO across course, career and outcome searches — what people type when deciding what to study, not what your prospectus calls it.
See how we do it →Local SEO
Local SEO for campuses and centres, so nearby searches end at your intake page.
See how we do it →Google Ads
Google Ads timed to the enrolment calendar and managed to cost per enrolment, not cost per enquiry.
See how we do it →Meta Ads
Meta ads to reach parents and career-changers who are considering but not yet searching.
See how we do it →AI Search (GEO)
AI search optimisation so your programme is recommended when someone asks AI where to study.
See how we do it →Website & CRO
Course pages that answer cost, outcome and entry requirements before the visitor has to ask — the three reasons people bounce.
See how we do it →Email & SMS
Email and SMS nurture across the gap between enquiry and intake, which is where most enrolments are lost.
See how we do it →Brand
A brand that signals outcomes, not facilities — because students are buying a future, not a building.
See how we do it →AI Systems
AI systems that answer admissions questions instantly, at the hour people actually ask them.
See how we do it →Questions we get asked.
Why do our enquiries not convert to enrolments?
Almost always because nothing happens in between. The gap between enquiry and intake can be weeks or months, and without deliberate nurture the decision drifts elsewhere.
Should we market to parents or students?
Both, differently. They search different things, weigh different factors and are convinced by different evidence. One page cannot do both jobs.
How should we handle seasonal intakes?
Build visibility year-round and concentrate spend into the deciding window. Firms that only appear during the campaign are unknown when the decision starts forming.
Find out where your growth is leaking.
Enter your details and a senior strategist audits your education & training growth — search visibility, paid presence, site performance, funnel leaks. We send it over within two business days. No call required, and you keep it either way.
Get your free growth audit →