Pure Hands

Pure Hands is a nonprofit organization that delivers humanitarian aid to those in need

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Conversion Increase
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abandonment rate
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Donation increase

First Step

Understanding our clients

Pure Hands intervention focuses on alleviating poverty, providing economic opportunities, and delivering emergency relief. While there are other nonprofits organizations, Pure Hands was established in 2012 in the United States operating through offices across the U.S. in Texas, New York, California, and Michigan, However, while delivering its relief programs through two field offices in Yemen; Sana’a and Aden., Pure Hands was struggling to reach their donations goals.

Before Digital Marksmen was established this is where all begins, the founder of Digital Marksmen voluntarily to build the website setup everything and than handed everything to Pure Hands’ team.

Our steps to success

Digital Marksmen Every Step Of The Way

We Attacked This Problem Head-On With A Powerful Approach

1.Increase Brand Awareness

Digital Marksmen thrives to design/develop the website, use the new popups/landing pages to create awareness and stayed on top of its goals to reach to millions of donors/donations for those in need.


2. Better Website User Experience

Prior to partnering with Digital Marksmen, Pure Hands had lower conversations due to lack of SSL security on their site and the increasingly competitive .We recommended conversion rate optimization focused on programmatic display and strengthen security, designed to increase donations and brand awareness.

Pure Hands

Explore What We Are Doing Better

The top chart demonstrates the growth in income and donations. The first 12 days of conversion optimization and the active display on the website (launched on May 08 till today May 19) Donations for Pure Hands grew by 150%:

By focusing on the intrinsic user journey, build stronger security and conversion rate optimization, We hit a the highest conversion rate of 98%.