The internet has proven to be one of the most impactful inventions by human beings. It has continued to offer endless opportunities for businesses for decades. Small businesses that can find a way to leverage the power of the internet to their benefit are likely to thrive for long.
Small business should harness the power of web design to establish a robust digital presence. They should find a reputable web design company to help them get there.
As a small business, it is highly likely that you may not have the capacity and resources to build a digital presence from within. Digital Marksmen’s website design services will help you establish a strong online presence and build a reputation. A reputable online presence can full transform your business and position you as a leader in your industry.
Showcase Your Brand and Products with Outstanding Web Design
According to DataReportal 4.75 billion people around the world had access to the internet by April 2021. That is more than the combined population of the three most populous countries in the world. 53% of internet users must perform research online before making any decisions about engaging a certain brand or business.
If your business does not have a web presence, you are losing out on the opportunity to connect with an audience and potential customers. You are losing out on the opportunity to build trust with customers, connect to new markets, and grow your business beyond your locality.
A custom website design can help you take advantage of all these opportunities.
The quality of your website determines how beneficial your online presence is. A poor web design can erode your customers’ confidence in your business. That’s why finding the best web design company is crucial.
Why Your Website Design Must Be Outstanding
Building your digital presence does not mean hurriedly setting up some web pages. Those customers you are hoping to get will never show up if you do that. Building your business’s website should feature a robust plan that clearly outlines your objectives. The end product should help you achieve those objectives.
Your business’s website can serve one or more of the following purposes.
Customer service point
Data collection, etc.
What must a superior website design have? Before you let any web design company build a website for you, you need to find out whether their designs can achieve all the hallmarks of a superior business website.
5 Hallmarks of a Superior Web Design
If done wrong, your website is going to be a waste of resources. You need to ensure your website builds reputation, credibility, and market base for your business. Make sure your website design achieves the following crucial aspects;
1. Visual Appeal
One of the most important aspects of your website is the first impressions it makes on those who land on it. Your website has to blow your visitors away when they first land on it. Your landing pages have to make them want to see more.
If the visual appeal of your website is disappointing, it will be difficult to keep visitors on your site. Studies show that people will make immediate assumptions about the credibility of your business based on their first impression when they visit your website.
2. User Experience (UX)
Your website visitors might have to navigate around your website a bit to find what they are looking for. You must make sure your website is easy to navigate, and anyone can find whatever they are looking for pretty easily.
Your website should also have fast loading speeds. Visitors are likely to bounce off quickly if your web pages are taking too long to load.
3. Quality and Optimized Content
You might have a visually appealing website, but if your web content is falling short of accepted standards, you’ll still struggle to get traffic and conversions. High-quality content is the engine of your beautiful website.
Make sure your content provides value to your visitors. Optimize the content to make it visible on search engines. You’ll receive more visitors to your website if your content is valuable and easy to find.
Obviously, you would want your website’s traffic to keep growing over time. As such, you should keep creating valuable and optimized content. This is where you could use our SEO web design services.
Our web design experts will help you to not only build a search-engine-friendly website but also create high-value SEO optimized content for the website.
4. High Conversion Rates
You must have an end goal while building a website for your business. You might be looking to get business leads, make sales, or collect information. A great website should be able to convert visitors. In other words, it should be able to get visitors to act the way you hoped they’d act when they land on it.
Conversions require compelling CTAs (Call to action), funnels, and customer satisfaction.
5. Responsive Website
All visitors to your websites will not be identical. They will land on your website looking for different things and with different mindsets. You need to ensure your website can cater to the different types of visitors who could land on it.
Website responsiveness is one of the most crucial aspects of a business website. A responsive website design ensures your website offer impressive UX and is visible by search engines.
Let’s explore responsive web designs in a bit of detail.
Why Your Business Website Must Be Responsive
What is a responsive website design?
A responsive website is a website that is capable of providing the best user experience to every unique visitor. A lot of people think a responsive website design is just about responsiveness to different devices, but there is much more to it.
The issue of responsiveness to different devices is the most important one though.
Let’s discuss the top 3 features of a responsive web design.
Top 3 Features of a Responsive Web Design
1. Adaptation to Different Devices
You’ve probably visited a website with a smartphone or tablet and found some of the content was out of view. You are forced to scroll right and left to see the content that is out of view. In some cases, the content is not accessible at all. It is not an exciting experience at all.
Such a website is not responsive, and it will do a lot of harm to your business’s credibility. A responsive web design offers a great user experience across all devices and screen sizes. The layout of the website should adjust itself depending on the device, screen size, and screen resolution of the user.
This versatility promotes your business in a positive light. Users will be a lot more confident with your business and website if they know they can access the site using any device.
This kind of website responsiveness also makes your website visible on search engines. If your website is not mobile-friendly, search engines will not show it in search results for anyone using a mobile device. You’d be missing out on a lot of traffic and potential customers.
2. Multi-Brower Support
You might be a fan of a specific browser for some reason, but not everyone is. A responsive website design ensures your website is compatible with all kinds of browsers and search engines.
We all know Google is the most popular search engine and Google Chrome is the most popular browser. Most people optimize their websites for Google’s search engine and browser. It wouldn’t hurt to optimize your site for other browsers and search engines. There are countries in which Google does not work.
Multi-Brower support is particularly important if your main aim is to attract a lot of traffic to your site.
3. Easy Navigation
As mentioned earlier, different visitors are looking for different things or information on your website. A responsive web design makes it easy for your visitors to find what they are looking for.
A responsive web design allows you to put your web pages into relevant categories. This categorization allows your visitors to easily navigate around your site and find what they are looking for. Some websites can even study a visitor’s behavior and offer them helpful suggestions concerning where they can find what they are looking for.
Benefits of a Responsive Web Design
1. Easy and Perfect SEO
A responsive web design allows you to easily cater to all the aspects of a properly optimized website. It allows you to ensure your website’s loading speeds are fast. The great user experience also promotes the authority of your website, which boosts its chances of ranking on search engines.
Also, you’ll be forced to build different sites for desktop users and mobile users if you cannot use a responsive web design. That doubles the work of your web developers and digital marketers. They have to develop and optimize multiple sites.
A responsive website will save everyone all that trouble because they’ll have to work on just one site.
2. Low Maintenance Costs
You won’t have to spend money on different sites when you go for a responsive web design. You’ll need fewer web developers and digital marketers. You’ll only have to pay for one set of website maintenance and security tools.
Imagine having different sites for desktops, laptops, smartphones, tablets, etc. Maintaining all those sites would be a lot of work and quite expensive.
Also, having one site that you can fully concentrate on reduces the chances of missing a problem with the site. You’ll most likely miss a lot of issues if you are dealing with multiple issues. If your sites keep breaking down, your visitors and customers will find it hard to trust your business.
3. Higher Conversion Rates
Responsive websites have been proven to have higher conversion rates. Your visitors are much more likely to convert if they are enjoying their experience on your website.
Responsive websites have low bounce off rates. Visitors spend more time on such websites. They interact and engage with the pages and features of the website. That interaction and engagement are what leads to conversions.
Why Should You Invest in Professional Web Design Services?
As mentioned earlier, you should have clear plans and goals for your business website. Your digital presence plan should be informed by your goals and objectives. Professional web design services will ensure the final product is aligned with your goals and objectives.
You Need a Website with Measurable Results.
Your business websites should produce measurable results. You should be able to measure the benefits you are getting from your website. For instance, if you launched a website to reach new markets and boost sales, you should be able to measure the sales generated by your website after a certain duration.
Professional business web design services will ensure you can get useful insight from your business. They will help set up, monitor, and measure your business goals from your website.
WordPress Web Design Services
WordPress is the world’s most popular website builders. According to W3Techs, 40% of the websites on the internet are built on WordPress.
WordPress allows small businesses and individual brands to build websites without coding. That’s why it is so popular. That being said, you still need a skilled team of web designers to build a robust business website on WordPress. A quick patch-up of free themes and plug-ins isn’t going to cut it.
Our WordPress web design services will give a visually appealing and responsive website that’s ready to take your business to the next level.
Professional Web Design Services for Businesses - Conclusion
Building a website and overall digital presence takes time, effort, and resources. It can be overwhelming for most businesses. Our web design experts can take that weight off your shoulders and allow you to concentrate on other crucial aspects of your business.
Our web design services are designed to deliver positive results at every stage. Our team of expert web designers and developers will closely work with you and your business and ensure they understand your business objectives. Our design and development processes are client-centred and seek to deliver the best possible outcome for you.
Forget about us. This is about you. It’s only natural to wonder how you can possibly hope to stand out in all the noise. How do you get noticed when hundreds of thousands of companies are pouring billions of dollars into making sure they’re on top?