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PPC Management Package
What is the difference between PPC and SEO?
Paid search marketing (PPC) focuses on paid ads that are triggered when web users search specific keywords. With SEO, you create content with your target audience in mind and aim for a particular action. You then optimize the content to rank on search engines, such as Google.
What are negative keywords?
Negative keywords help you control your ad performance by ensuring that irrelevant searches do not trigger your ads. A good example would be someone searching for “mattresses” and then searching for “mattress stores”. You don’t want your ad to show up in this instance because you are not a mattress store. Therefore, adding the negative keyword “stores” will keep your ads from appearing in that search query.
Why does my Quality Score matter?
A higher quality score can mean lower costs and a higher rank on the search engine results page (SERP). Quality score comprises several factors, including account history, ad text relevancy, and landing pages. Digital Marksmen PPC management services can help you optimize your quality score to get more control over cost-per-click bids or improve campaign performance.
How long does it take for my ads to show up?
When you create a PPC campaign, your ads may not show up for several hours. The ad needs time to build a quality score and other factors that determine its rank on search engines. Digital Marksmen can help improve this process by creating custom campaigns.
What if my ads aren’t showing up?
Every keyword in your PPC campaign has a specific volume. There are times when you might have too many keywords, which can cause lower CTRs and higher costs per click. Digital Marksmen will help you identify opportunities to focus on high-performing keywords that bring better results at the lowest price.
Can I use the PPC services for my website?
Yes, Digital Marksmen can provides pay-per-click management and search engine optimization (SEO) to support your digital marketing goals. We will create custom campaigns that fit your business needs and improve ROI.