The advent of the worldwide web revolutionized business and communication as people knew them at the time. The interesting part is that the revolution has never stopped. Technology keeps evolving and the web keeps bringing forth more business solutions.
Web design and development is one of the most crucial aspects of internet usage. Web design trends are changing rapidly. Any enterprise or organization that heavily relies on the web for its operations has to keep up with the trends.
Which are the hottest web design trends in 2021? How will future web design trends affect internet use by individuals and businesses? Based on current trends, how will web design change in the next two years? These are interesting questions for any web design enthusiast to ponder about.
So, how will web design change in the next few years? We’ll get to that in a bit. Let’s first explore some of the current web design trends.
A couple of web design trends have picked up momentum and are becoming common standards of web design and development. Some of these trends have been around for a while, but they haven’t been big until now. Some of the best web design trends in 2021 include;
The need to incorporate 3D visuals in websites has always been there. 3D web visuals have come a long way. Low-resolution screens have been the biggest impediment to the incorporation of 3D visuals into web design. Now that screen resolution is no longer an issue, we’ve seen 3D visuals getting seamlessly incorporated into modern web designs.
3D visuals are no longer distractions from the important sections on the website. They are now contributing to the user experience.
3D visuals are being used in;
Web designers and developers are always working hard to make their websites as visually appealing as possible. 3D visuals are one of the ways they are creating websites that can easily attract people’s attention.
3D visuals have a way of adding dimensionality and uniqueness to a webpage. It allows visitors to get a better perspective of what is being talked about.
Augmented Reality (AR) is a technology that is bringing real-like visuals of physical objects to devices’ screens. The technology uses digital visual elements, sound, and other sensory stimuli to deliver these incredible visuals.
AR has started being incorporated into websites. AR will have you looking at a website and thinking you are having a real-life experience. It will make you forget that you are in front of a computer.
Technologies such as WebXR API and the software made by Wayfair Technologies have made Augmented reality accessible to almost everyone. It has now become easier for web developers to incorporate the technology in their designs.
A good example of AR on a website is the Jeep website. Their “Build & Price a Jeep” page features an augmented reality user interface. It allows you to get a 360-degree view of a vehicle. The feature allows you to get an experience almost similar to that you’d get in a Jeep dealership.
Scrolling has for long been just a way of getting to the next section of a web page. That is changing though. Web designers and developers are now taking scrolling as part of the user experience of a website.
Monitoring scrolling behaviour can tell you which parts of a web page users are spending the most time on. It can also be a general indication of whether users are loving the web page or not. Digital marketers are now monitoring users’ scrolling behaviour.
Web designers are also using scrolling transformation to enhance the visual appeal of their web pages. Modern websites are feature changing themes, color schemes, and exciting transitions with every scroll. In some instances, the next section you get to after scrolling looks like an entirely new website.
Content creators are using scrolling to tell stories that hook visitors in and keep them on the page for longer durations. They create suspense in each section to make you scroll down to the next section.
Scrolling is becoming crucial in ensuring users stick on web pages longer. That trend is likely to continue as it becomes increasingly important to have a visually appealing website.
Horizontal scrolling has not been common in web design until now. There are certain information presentations on websites that would look better with horizontal scrolling than with vertical scrolling. Web designers have started appreciating the different horizontal scrolling can make in some parts of their websites.
For instance, a picture gallery works perfectly with horizontal scrolling. Horizontal scrolling can enhance the user experience of your website if properly implemented.
Here are some guidelines that are being used while incorporating horizontal scrolling in a website.
Digital transformation in business organizations and institutions has revolutionized the way jobs are done. A lot of people have to spend many hours in front of their computers. Eye strain is inevitable if you spend long durations staring at bright computer screens.
Web designers are becoming sensitive to this issue and are trying to make their websites easy on users’ eyes. That means looking for color schemes that will not cause eye strain. Such web pages will not cause eye strain even if you stare at the screen for a long duration.
Two years from now, websites will operate, feel, and look completely different from the way they do now. Given how rapidly web design is evolving, a complete overhaul of how we use websites is inevitable.
In the 1990s, websites were pretty basic. They were just static pages of text. Web designers did not have enough development tools, and internet connections were painfully slow. Loading a website with multimedia files would have been a nightmare.
Faster connection speeds and advanced development tools have enabled the creation of feature-rich and responsive websites. In the past few years, the web design fraternity has paid a lot of attention to building mobile-friendly sites. That’s because a lot of people are now using mobile devices to access the web.
Mobile-friendly web designs seem to have been achieved. The focus is now shifting to other things. Let’s explore which of those other things are likely to have been achieved within the next two years.
Any technology enthusiast knows Artificial Intelligence (AI) and Machine Learning the hottest thing in technology circles right now. The most interesting part is that artificial intelligence can be incorporated in every aspect of technology including web design.
The most obvious incorporation of AI in web design is chatbots. Chatbots are not a new thing. What’s new is how intelligent they are getting. Through AI chatbots are able to engage visitors or handle customer service issues without the input of a human.
Chatbots are scalable and can therefore be used by both multinational organizations and small businesses. Intelligent chatbots are likely to take over the web within a short duration.
You must have already used Siri or Google Assistant if you have a smartphone. These applications allow you to speak out your questions and receive spoken responses from your device. Amazon’s Alexa speakers offer the same functionality. This technology is circumventing the need for people to visit websites and read information from a screen.
In the next few years, web developers are likely to find ways to adopt voice interfaces on their websites. Web-users will be able to vocally communicate with websites. You will be able to use vocal commands to navigate the website and search for the products and information you need.
Voice interfaces with feature AI systems as well. Ai will help automate responses to common questions and navigation commands. Voice interfaces might also have a significant impact on content creation and SEO strategies.
Change in web design trends is not just about adding new technologies. It is also about getting rid of some elements that no longer serve any meaningful purpose. Some of the elements are still useful but are being replaced by newer and better solutions.
So, which widespread web design trends should we expect to fade away in the next couple of years?
Parallax Scrolling is used to provide an immersive browsing experience and give a site more depth. Parallax scrolling is not compatible with mobile devices though. It also poses a loading challenge if the a has a huge amount of content. Visitors with slow internet connections will always have to wait for too long before a site with parallax scrolling loads.
Parallax scrolling will lose its significance soon as web designers find better ways to improve the visual appeal of a website. Also, a lot of designers are concentrating on mobile-friendly designs and parallax scrolling does not fit in with such designs.
Currently, designers tend to try and include all the information they think is important on a landing page. The result is usually a cluttered site. That negatively affects not only the ability of the site to hold visitors’ attention but also the sites loading speed. Loading speeds will continue to be a big consideration in web design.
The advent of voice search will eliminate the need for web designers to cluster information on one page. Voice search will allow users to find what they are looking for in the shortest time possible. That will allow designers to concentrate on optimizing the visual appeal of web pages.
The goal is to reduce bounce off rates as much as possible. Sites with complicated layouts will find it difficult to hold visitors for long.
If you have a business website, you have to keep re-inventing it to ensure your visitors keep coming back. You also need to keep attracting new visitors. That means your website has to keep up with web design trends.
Users often get wind of new trends and technologies pretty quickly. They are more likely to prefer being on sites that feature the latest technologies.
Most of the new trends are focused on improving user experience. If your website is not keeping up with trends, your competitors will take over. The trends have an impact on SEO and other digital marketing techniques. Search engines will keep favoring sites that offer a wholesome user experience.
Digital Marksmen’s web design services can help you ensure your website is always modern. We are always upbeat with the latest web design trends, and we can help revamp your outdated website. We can turn your dormant website is a thriving space where you connect with your audience and customers.