How does web design affect SEO?
- Site architecture
- User Experience
- Responsive designs
- The main menu should not contain technical and complex jargon. Use simple and familiar words.
- Use drop-down menus to categorize related pages together.
- Ensure the main menu looks simple as possible by limiting the number of items. Drop-down menus can help you avoid having too many items on the main menu.
- Your website should have a search bar where the users can quickly find the page they are looking for.
- Ensure users can quickly access the main menu on all the web pages.
- Always have concise, clear, and descriptive URLs on every page. Let your users know where they are heading by just a look at the web page’s URL.
- Your website’s internal links should have descriptive anchor texts.
User Experience (UX)
- Visual appeal
- Content readability
- Loading speeds
- Color themes
- Make use of compressed images. This will help boost your website’s loading speed by decreasing server load.
- For every image, you use on your site, ensure you use expressive and keyword-rich alt text. This is because the search engines don’t interpret images. The alt text helps search engines to perceive the images for specific keywords. Users can also use the alt text in case the photo doesn’t load.
- Add appropriate keywords to the images’ title.
- Ensure you use simple font sizes, which are easy to read
- Leave enough white space.
- Split your content into bullet points, headings, and subheadings.
- Choose bright background colors.
- Ensure your readers capture the content by using short sentences and paragraphs.
- Divide your content by infographics, images, and videos if possible. Also, ensure your content is interesting since readers won’t read boring content.
Website Loading Speed
- Heavy and many flush plugins
- Heavy and many images
- Poor site architecture
- Slow hosting server, etc.
- Reduce HTTP requests
- If possible, ensure you utilize the CDN
- Make use of compressed images
- Reduce the use of redirects
- Improve your site hosting solution
- Ensure you use a caching solution
- Minimize your JS and CSS files
The “404” Page
- On your 404 pages, list essential web pages and try to convince your visitors to look at them.
- Never utilize a generic design. Try to be a little bit creative and make your 404 pages more attractive and exciting.
- On your 404 pages, ensure you have search bar functionality. This will help your visitors to have another chance to get certain content.