A lot of businesses are getting their business leads and sales online nowadays. Such businesses have to leverage the power of SEO to attract traffic, generate leads, and convert sales. You might be getting sales online through other channels and are probably wondering whether SEO services are important for your business.
When we talk of SEO increasing profitability, a lot of people will think of increased sales. While that should be the main goal, there are other ways in which SEO helps in a business.
Before you embark on any SEO journey, you need to clearly mark your destination and map out a pathway. In other words, you need to clearly define your objectives and come up with a plan or strategy. Understanding how and what SEO can do for your business will help you create a strategy.
Read along and find out how SEO helps in business.
Why SEO is Important for Your Business
The ultimate goal of any business is to make a profit. However, making a profit is easier said than done in most cases. SEO is one of the ways through which businesses with an online presence can become profitable. It is only after you’ve understood the power of SEO that you’ll truly appreciate its importance to a business.
For a business to become profitable, it has to go through the following stages:
- Brand, product, or service awareness
- Market acquisition and sales conversion
- Trust and Loyalty
Your potential customers have to become aware that your business exists. They also have to know what products or services you are offering. That is what brand and product awareness is all about.
The next step is to acquire a market for your products. You need to convince your potential customers to buy your products or services. You must also keep them coming back for more and referring other people to your business. Any sustainably profitable business has to go through these stages.
How is SEO important in each of these business stages?
SEO can help your businesses grow through these stages and eventually turn over a profit. Let’s explore how you can leverage SEO when your business is in each of these stages.
SEO Services for Brand and Product Awareness
If you have a new business or product that nobody knows about, you need to work hard to create awareness. A lot of businesses will pay for brand activations and other types of commercial advertising. What if you don’t have enough capital to pay for commercial advertising? This is where the importance of SEO to a business can be truly appreciated.
SEO might take time to produce results, but its impact is often long-lasting. SEO for brand and product awareness mainly involves content creation and optimization.
Content Creation and Keyword Optimization
If you are trying to get a word about your business or product out there, you must create consumable content. Such content introduces your business and explains what it is all about to potential customers. Your content must be keyword optimized for it to reach the target audience. Keywords are phrases that people use when searching for products and information online.
You could create the following type of content:
- A narration of your business’ history
- Description of your products and services
- How-to guides of how to use your products
At this stage, your objective should be to reach as many potential customers as possible. You should focus on showing them how your products or services can benefit them. You should, therefore, optimize your initial content for awareness and consideration keywords.
Awareness keywords are keywords that indicate that the person searching is looking for information about a certain product. Consideration keywords tell you that the person is considering using a certain product.
Awareness keywords might include terms such as;
- How to…
- What is…
- Why is… etc.
Consideration keywords might include terms such as;
- How much…
- Cost of…
- Price of… etc.
You use people’s curiosity to make them aware of your business and products.
Keep in mind that SEO is a gradual process and it will not produce results overnight. You have to consistently create high quality and well-optimized content and the awareness will gradually grow. Your website’s traffic will keep growing exponentially.
SEO Services for Market Acquisition and Sales Conversion
Once your website is already getting some traffic, awareness about your business and product will start growing gradually. You now need to focus on getting them to purchase your product or service.
You’ll still be creating content in this stage. The kind of content you create needs to show your potential customers why your products or services are outstanding. You can do so by creating product reviews and sales copy. Also, you should have good sales funnels at this point.
You need to find a way to get your visitors to a sales page after they have visited your landing pages.
SEO for Trust and Loyalty
If you are consistently ranking at the top in search engine results, people will easily find your business trustworthy and credible. If you are offering high-quality products and services, your customers will become loyal to your business. They will keep engaging with it and bringing more customers through referrals.
SEO can scale your business from oblivion to a profitable and successful enterprise. Even if you have an already established business, you can still use SEO to take your business to new heights. Below, we explore how an already established business can benefit from SEO services
How Website SEO Services Can Help Established Businesses Make More Profit
SEO is an ongoing process. It is not something you do once and forget about. Search terms keep changing and so do search engine algorithms. You also have competitors who will be constantly trying to get your website off those top ranks in search engines.
As such, you have to keep tabs on what is working and what is not working. You always have a chance to improve your website’s performance.
Your SEO strategy and implementation can never be good enough. You need to keep looking for ways to improve the strategy.
Boosted Traffic from Organic Search
Organic search traffic gives your website wide visibility and authority. Consistent ranking on search engine top results will position you and your business as a leader in your industry. That means a lot of traffic and ultimately better performance for your business’s website.
Search engine authority can also attract business leads from other businesses. Other websites will create backlinks to your website because of your website’s high authority. These links can bring more traffic and potential clients to your website.
Increased Engagement and Conversion
By the time your website starts ranking on search engines, it must have a large volume of quality content. If visitors to your website are finding your content valuable, they are more likely to engage with your business. They’ll also most likely spend money on some of your products.
Engagement is very important even for businesses that have not gone digital yet. A bigger part of your sales will come from the section of your market that you engage with most. If you’ve successfully implemented SEO and your sales funnel is effective, you won’t struggle to convert your traffic into sales.
Reduced Marketing Costs
SEO can save you from the hefty costs of paid advertising. A perfectly implemented SEO plan will cost you, but not as much as paid advertising. SEO has been proven to have better ROI as compared to other forms of digital marketing such as SEM.
The only difference is that SEO does not produce immediate results. However, when the results eventually come they are just as impactful as those of paid advertising, if not better.
SEO also gives you a broader reach than what paid advertising can provide. Paid advertising might be limited to certain geographical locations, audiences, and marketing strategies. SEO comes with no restrictions or limitations.
Building Profitable Businesses Through SEO Services – Final Thoughts
What can SEO do for your business? Why is SEO important for your business? You should now have answers to such and other related questions.
If you’ve never taken SEO seriously before, it is time you do. It could transform your business in ways you never imagined. Even the most traditional businesses are nowadays finding ways to transform themselves digitally. Your business should not be left behind.
We have to reiterate that SEO takes a while to produce results. It requires patience and persistence. If you are just started with SEO, you have to remain consistent even if you are not seeing any immediate results. The results will eventually come if you are doing everything right.
SEO requires skill and strategy. You should consider hiring a team of SEO experts if you want to get your website some traction on search engines. Our team of SEO gurus can offer outstanding website SEO services and help improve your website’s performance.