Conversion rate optimization, also known as CRO, is a method of optimizing your website for success. SEO strategies
can ramp up the number of visitors your site gets on a given day. On the other hand, CRO focuses on turning the maximum number of those visitors into paying customers. Under typical circumstances, many websites can expect a 2% response rate. This means that if 100 people view your site, two of them will buy your product or service. This may not sound like much, but it can pay off as long as you get enough visitors to your site.