All American Flooring DFW flooring retailer. With 4 retail stores across Texas.
First Step Ahead
Why We Are The Best
Although All American Flooring had been around for 30 years, the company with 4 locations was ranking for less than 800 keywords when we first started. That wasn’t good enough to drive business to all their locations with the big shift to digital over the years. Local print advertising and walk-in traffic simply wasn’t enough to reach sales and company growth goals. They turned to Digital Marksmen for help. Before creating a customized marketing strategy, our team rolled up their sleeves and dove headfirst into the data. We wanted to dissect the client’s web presence, as well as that of their competition. From our research, we discovered that All American Flooring’s organic strategy was not accurately communicating their authority in the industry. Without a strong, authoritative online standing, brands will struggle to rank high on search engines or convince prospects to become customers. In addition to SEO, we’ve also been working with All American Flooring across PPC, Lead Generation, Ad Campaigns and more.
three steps to success
Digital Marksmen Every Step Of The Way
We Attacked This Problem Head-On With A Three-Pronded Approach
First, we developed a comprehensive keyword strategy, focusing on terms and phrases that would offer the best possible return on investment.
We then used these keywords to restructure the client’s web presence, with our secret sauce including some basic elements such as updating tags and enhancing page content.
These tactics alone would have likely provided some increase in web presence, but we were only just beginning.
While part of our SEO team worked to optimize AAF’s on-page presence, a few others got to work implementing cutting-edge white-hat offsite SEO methods to provide the boost our client deserved.
This included updating all online 3rd party platforms and and launching a rather expansive outreach campaign that helped to improve AAF’s authority in the industry.
3.Setting up a CRM
Boosting more leads and getting more website visits without having a CRM at hand to quantify and gather channel insights would have been foolish.
Digital Marksmen is data driven ans so we set up a Hub Spot CRM system for AAF so that they could track all leads and understand which channels led to which sales.
All American Flooring
Explore What We Are Doing Better
Within the first three months of our targeted SEO campaign and improving user journey here are some of the outcomes.